Emily Shin
Senior Manager, Content Marketing, Irvine
I’m Emily, and I’m based in Irvine, CA. I’m a marketer who places customer value at the forefront of every content while strengthening the brand identity of an organization. I found that my varying marketing experiences harmoniously shape the dynamic, the team-oriented, the ‘I secretly love to work under pressure’ marketer I am today. On my days off, I love to go to electronic concerts, workout, and eat donuts.
If you had to describe yourself using four words, it would be…
- Empathetic
- Excited
- Grateful
- Growing
What is your favorite weekend trip?
My favorite weekend trip was my first solo trip in Hong Kong. I went with a backpack, no plans and no place to stay. It was the most serendipitous trip as I made new friends, completed a hike to the highest peak and indulged in the best oatmeal in the world.
Sharing our core values is very important to us. What does Passion, Discipline, Innovation, Teaming and Integrity mean to you?
Passion: Passion is the why. It’s what sets the real apart from the counterfeit. It’s how one sets themselves apart from the rest. It’s the drive that’ll show through in the voice of our marketing messaging. Discipline: Discipline is critical to reach your goals. It’s confidently doing, consistently approaching and highly performing. Innovation: Having the latest and greatest is just one piece of the puzzle. Holding true to innovation promotes relevance, effectiveness and top of mind. Teaming: Teaming is most important to exceed beyond what you’re capable of doing on your own. Teaming is also critical for those challenging days—always support one another. Integrity: Integrity is how I can be a reliable and trustworthy part of the team. It’s how we keep the business strong and cohesive.